🎨UX Designer Role

The UX designer architects user experiences for products and services.

Observer, Lead, and Apprentice Handbooks

📔pageTech Fleet Handbooks

Description

The UX designer orchestrates user experiences in the product. They either perform research + UI, or just perform UI work depending on the Tech Fleet Program scope. They are masters of usaer pain points and take direction from the product requirements to make the experiences a reality with development teams.

Common Job Titles

UX Designer

UX/UI Designer

Product Designer

You might be a UX Designer if

1. You like building physical and digital experiences

2. You like researching what people need / desire and crafting experiences around it

3. You like putting together workflows and layouts

4. You like visual design

5. You like understanding how to make things intuitive for users

6. You like testing the things you make with users and stakeholders

Cross-functional aspects

1. With the Client - present design solutions and validate them; collect data and feedback for direction of the work

2. With the Project Lead - consult about the direction of the project's plans; get support

3. With the Product Strategy - consult about the priority of research action items in the roadmap; deliver and communicate insights from research for product strategy to implement

4. With Research - get information about user research insights to inform design decisions; participate in team UX research; work with research to build usability and evaluative testing of your designs

5. With Development - deliver and communicate design specs

Lead Responsibilities

• Consult with the Research team in defining research goals for the project

• Lead the Design team's direction of defining and building the user experience of the product throughout the project

• Collaborate with the UX Research team to create UX artifacts based on research results

• Provide feedback and coaching to apprentices in all activities

• Mentor apprentice UX designers on the project in the following ways:

• Creating artifacts throughout the project such as:

  • Storyboards

  • Journey maps

  • User flow charts and customer experience diagrams

  • Personas

  • Low fidelity prototypes

  • High fidelity prototypes

• Moderating and facilitating UX-related workshops with the project group and the client’s team

• Working with the client to refine the vision of the product based on user needs and UX best practices

• Work in collaboration with the research team and product owner to test artifacts and refine the vision

Apprentice Responsibilities

• Work under the direction of the project lead and UX design lead while taking on and leading your own tasks each sprint

• Explore the product vision with the client to form research goals for the project and carry them out with a cross-functional team

• Help the client form assumptions about their audience and product

• Creating artifacts (along with the UX design lead) throughout the project such as:

  • Storyboards

  • Journey maps

  • User flow charts and customer experience diagrams

  • Personas

  • Low fidelity prototypes

  • High fidelity prototypes

• Work with the UX research team as they build and run experiments for a variety of methods, including but not limited to Interviews, ethnography, prototype tests, market/competitor research, or audience demographics research

• Participate with the UX research team in research results workshops

• Working with the client to refine the vision of the product based on user needs and UX best practices

• Take insights from research and collaborate with product strategy and research teams to build and test solutions

Role Expectations

• Ability to create direction in uncertainty and explore business problems without direct guidance

• Interest in performing Lean UX methods and the capability to make suggestions on UX methods

• Deep understanding of UX and psychology theory with an ability to apply it to project work

• Deep understanding of UX artifacts that are used to communicate user needs and behavior

• Working cross-functionally between research and product

• Excellent communication skills

• Be the “voice of the customer” and “customer expert” for the group along with the research team, the person who grows their subject matter expertise in the product industry and user groups involved

• Take ownership of the UX design activities within the project group

Common Deliverables

1. User personas

2. Information architecture

3. Interaction design

4. User journey maps

5. Flow charts and customer experience diagrams

6. High fidelity designs

7. Low fidelity designs / wireframes

8. Storyboards