✍️UX Writer Role

The UX writer crafts the perfect, most user-friendly message based on what users need in products and services.

Observer, Apprentice, and Lead Handbooks

📔pageTech Fleet Handbooks

Description

The UX writer builds a successful user experience through content. They get user needs and behavior from research, and craft messaging throughout the experience that aligns with them. Content can be illustrative or text-driven, auditory or visual.

Common Job Titles

UX Writer

Content Strategist

Technical Writer

You might be a UX Writer if

1. You like writing in plain language and in concise communication

2. You like researching what people need / desire and crafting experiences around it

3. You like building information structures that are easy for people to find, explore, and digest

Cross-functional aspects

1. With the Client - present writing solutions and validate them; collect data and feedback for direction of the work

2. With Development - deliver and communicate writing / content specs

3. With Research - get information about user research insights to inform design decisions; participate in team UX research; work with research to build usability and evaluative testing of your content

4. With Design - compile style guides and content details for designs; participate in UX workshops

5. With the Product Strategy - consult about the priority of UX writing action items in the roadmap

6. With the Project Lead - consult about the direction of the project's plans; get support

Lead Responsibilities

• Collaborating with the design, product strategy, and research teams to gain in-depth knowledge of all customer needs and turn them into content strategy

• Creating specifications and content appropriate for the brand's customer personas

• Strategizing content pillars and sub-pillars within the product and within the project’s web presence

• Ensure all content is optimized for search engines and meets SEO best practices

• Overseeing writing style and tone for all content on the product and marketing

• Developing content guidelines for style as well as tone and voice of all content, and ensuring that they are followed

• Developing editorial strategy, so content is consistent across all delivery platforms

• Ensuring that content strategy meets business objectives

• Strategizing and improving content delivery and promotion

• Analyzing content marketing strategy to evaluate whether it's working or not

Apprentice Responsibilities

• Collaborating with the design, product strategy, and research teams to gain in-depth knowledge of all customer needs and help the leads turn them into content strategy

• Helping create specifications and content appropriate for the brand's customer personas

• Helping strategize content pillars and sub-pillars within the product and within the project’s web presence

• Helping ensure that all content is optimized for search engines and meets SEO best practices

• Writing alt-text and metadata as needed for the project

• Developing content guidelines for style as well as tone and voice of all content, and ensure that they are followed

• Assist in developing the editorial strategy, so content is consistent across all delivery platforms

• Writing and editing clear, concise, and consistent content for interface elements such as buttons, labels, error messages, and help text

• Ensuring that all content is optimized for accessibility and meets usability guidelines

• Creating and maintaining style guides and content patterns

Role Expectations

• Ability to create direction in uncertainty and explore business problems without direct guidance

• Ability to collaborate with other teams to create target audience profiles

• Ability to learn the priorities and content needs of the target market

• Ability to create and manage social media campaigns

• Experience with content management systems

• Strong understanding of SEO best practices

• Ability to build strategic partnerships

• Good analytical abilities to spot patterns and trends in content marketing data

• Excellent copywriting skills

Common Deliverables

1. Content outline

2. Copywriting docs

3. Content inventory

4. Information architecture

5. Brand identity

6. Editorial style guide